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Image ad best practices

• Some exchanges don't review image creatives without a brand logo.

  

  Tip: Avoid placing your brand logo in the upper right corner as it may interfere with the ad information button.

• A CTA button increases ad performance by inducing audiences to click the advertisement. 

  

  Tip:

  • Use a contrasting color for the CTA button with the background.
  • Use appropriate phrases for each campaign's characteristics and purpose.
  • Maintain a minimum of 10pt font size with letter-spacing for better legibility.
    
    
  • Avoid using excessively bold or thin fonts.
    
  • Abbreviate ad copy if there is limited space for the CTA button.
    
  • Keep logo > text > image > CTA format for clear delivery.
    
  • Use plain text, without any extravagant effects.
  • Use high-resolution images for the creatives.
  • Use uncropped images.
    

• Promotions such as discounts, special prices, and limited sales can prompt users to respond quickly to advertisements. By highlighting such promotional information, you can improve advertising performance.